Some favourite posts

I’m just going to use this blog to keep track of articles I really enjoy & think are worthwhile. I’ve never written anything like this before so be kind if you do read further…

I found this blog through LinkedIn earlier, it’s from The Leith Agency, on behalf of Interactive Scotland about a visit to Digital Shoreditch this year. It talks about some of the emerging trends in Digital.

I really like the mention about doing things which add value but doesn’t cost the business any more.
Especially in Social Media, it’s possible to do more with the access and importance that the channel seems to have. It opens doors within a business most of the time and lets you share ‘behind the scenes’. In my experience people love to see things like this and it makes them feel more invested in your brand, they recognise it’s something extra that didn’t have to be released.

There’s also a mention of the BBC Trending and Taster services which haven’t been around for long. I’m a big fan of Trending, it looks at what people are actually sharing on the net and you could argue that in normal TV coverage it would be the ‘and finally..’ slot but in more detail.  They’re not creating the agenda as the News channel sometimes does.