Some favourite posts

I’m just going to use this blog to keep track of articles I really enjoy & think are worthwhile. I’ve never written anything like this before so be kind if you do read further…

I found this blog through LinkedIn earlier, it’s from The Leith Agency, on behalf of Interactive Scotland about a visit to Digital Shoreditch this year. It talks about some of the emerging trends in Digital.

I really like the mention about doing things which add value but doesn’t cost the business any more.
Especially in Social Media, it’s possible to do more with the access and importance that the channel seems to have. It opens doors within a business most of the time and lets you share ‘behind the scenes’. In my experience people love to see things like this and it makes them feel more invested in your brand, they recognise it’s something extra that didn’t have to be released.

There’s also a mention of the BBC Trending and Taster services which haven’t been around for long. I’m a big fan of Trending, it looks at what people are actually sharing on the net and you could argue that in normal TV coverage it would be the ‘and finally..’ slot but in more detail.  They’re not creating the agenda as the News channel sometimes does.

5 ways brands have told their social media story (and why it’s a good thing to do)

slp consulting ltd

Most business strategies remain locked in the confines of the organisation, as you might expect. However, some brands have been proactive in publicly telling the story of their approach to social media.

I’ve picked out five examples, each delivered in a slightly different way:

1. My personal favourite is KLM who used their blog (of course they did!) to paint the story of how social media became integrated into their organisation, triggered by the Eyjafjallajökull ash cloud in 2010.
2. I always advocate that clients should create a “role social media” or social media mission statement. This is the approach Ford took with their vision statement about humanising the business. You can see it on slide 17 of this Altimeter presentation.
3. Dell have really embraced social media, creating a dedicated SlideShare area to host a range of presentations on how they approach it.
4. Lego – who’s not a fan of their work in social media?! Their Global Director…

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A blog

So aye, I’ve opened a WordPress account. (I’m saying that rather than starting a blog, as this may or may not happen.)

Ciaran